When it comes to YouTube, video keyword research is SUPER important. In fact, choosing the right keyword can make or break the performance of your video. For example, one video from my channel ranks #1 in YouTube for “YouTube Views”. And largely thanks to that #1 ranking, that video generates over 30k views every month. With that, here’s how to find keywords for your YouTube videos: 1. First, create a list of “Seed Keywords” Seed Keywords are terms that describe super broad topics. For example, if you were in the digital marketing space, your Seed Keywords would be things like: Social Media LinkedIn Marketing Facebook Page Content Marketing See how that works? These are broad topics that you can create videos about. Now, to be clear: You’re not going to optimize your videos around any of these terms (they’re too competitive). But a list of Seed Keywords is super helpful for the next step. 2. Next, type your seed keywords into YouTube search Now it’s time to turn a seed keyword into dozens of long tail keywords. How? YouTube Suggest. This works just like Google. Pop a Seed Keyword into YouTube… …and check out the keywords that YouTube suggests. If you want to scale this process, head over to KeywordTool.io. When you enter a seed keyword into this tool, it’ll spit out hundreds of terms from YouTube Suggest. So at this point, you should have a list of long-tail keywords. 3. Finally, look for low-competition keywords Finally, you want to optimize your videos around keywords that: a) Get lots of searches and b) Aren’t super competitive How do you find these magical keywords? A helpful Chrome extension called TubeBuddy.